Entry: articles about how a television show can be used as an advertising tool May 27, 2004



For my paper, I wanna look at the way how Sex and the City is one big advertisement for drinks, clothes, places to be, and so on. I wanna research how the offical SATC-website threats this advertisements. Do they advertise in the same the show does? And my main question: How does the official Sex and the City website complement the Sex and the City television show in advertising a lifestyle?

Anyway, I need articles on how a television show can be a tool for advertisement. So, I don't mean the advertisementblocks in the breaks of the show, but the actual advertising in the show. Does anyone know such an article? Please help me.
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